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‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change.

‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change.

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike 예쁜글씨체 다운로드. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action 섹션tv 다운로드.

The study centered around Blue Planet II, a nature documentary series by the BBC focused on marine life and the impact of humans on ocean health, and its effect on increasing awareness of recycling and sustainability php 5 6 다운로드. According to Hitwise’s analysis, there was a surge of interest in plastic recycling following the program’s finale, with online searches for the term increasing by 55 percent Download Cobuntu. The firm also saw a doubling of the number of people searching for the dangers of marine plastic pollution.

In addition to the piqued interest in plastics recycling, Hitwise noted a hike in interest in and engagement with environmental nonprofit organizations, particularly the Marine Conservation Society, which saw a 169 percent jump in visits to its website 스쿠비 두 다운로드. The number of people searching for the World Wildlife Fund (WWF) increased 51 percent either side of the first episode of Blue Planet II, and there was a 35 percent increase in visits to the Plastic Oceans Foundation Ducking Engine.

Recognizing the important opportunity Blue Planet II presented to engage a larger audience around important environmental issues and how consumers can be part of the solution, organizations doubled up their efforts on social media 찬송가 듣기 다운로드.

“The results for us were impressive…some of the best social media engagement figures we’ve ever seen, and a significant increase in new WWF members during and after each episode,” said Luke Upchurch, Head of Communication and Digital at WWF 안드로이드 동영상 스트리밍 다운로드.

“We saw Blue Planet II as a fantastic opportunity to engage the public on conservation issues. We posted on Twitter and Facebook during each episode; reacting in real time to the incredible footage and providing insights on the impact humans are having on our oceans 킹덤 31권 다운로드. This allowed us to talk about the threats and the solutions that WWF is working on to a whole new audience. For us, this is yet further evidence that the UK public care immensely about our planet, and, when presented with easy and inspiring ways in which they can help, are very keen to play their part in protecting our oceans.”

While it is clear that consumers are increasingly rallying around environmental issues — and demanding that businesses do the same — there still exists a gap between awareness and action file view. It’s too early to tell if the trends identified by Hitwise will result in long-term consumer behavior change, but the spike in new WWF members and number of Twitter users swearing off plastic bags after the final episode of Blue Planet II is certainly encouraging.

First published by sustainablebrands.com

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