-
Hugo Beck Sets the Course for the Future Under Third-Generation Family Leadership - July 7, 2025
-
VALUE-ADDED SERVICES INCREASINGLY IMPORTANT SAYS BCMPA AHEAD OF NATIONAL LOGISTICS DAY 2025 - July 7, 2025
-
AVOID AI CAMERA OPPOSITION WITH MOBILE PHONE BLOCKING ALTERNATIVE - June 30, 2025
-
iplicit and Cin7 announce strategic partnership to address ‘neglected’ wholesale and distribution midmarket - June 30, 2025
-
Bonx raises $8.6 million to champion European manufacturing with market-leading AI ERP - June 30, 2025
-
Mileway secures major lease agreement with Eurosonic Group Ltd in Manchester - June 27, 2025
-
MARLIN INDUSTRIES DRIVES DOWN INSURANCE CLAIMS AND TACKLES FLEET RISK WITH SURECAM VIDEO TELEMATICS - June 26, 2025
-
ARROWXL SECURES FIFTH CONSECUTIVE GOLD ROSPA AWARD - June 24, 2025
-
PROLOG FULFILMENT APPOINTS NEW HEAD OF HUMAN RESOURCES - June 24, 2025
-
Woodland Group Launches 2024 Sustainability Report, Showcasing Measurable Carbon Cuts and Industry Progress - June 20, 2025
CitrusAd, a leader in retail media, unlocks keyword bidding – continuing their product strategy of making life easier for brands and advertising agencies. The CitrusAd campaign dashboard has always transparently shown which keywords were working the best for each campaign, with visibility into share of voice and percent of impressions won. But now marketers can include separate bid strategies on each keyword all within one campaign, simplifying campaign creation and consolidating campaign management. The rollout of the new feature is expected to be live from June.
The CitrusAd, powered by Epsilon, platform already suggests appropriate keywords and allows the advertiser to choose all keywords, while transparently showing the performance of each keyword within campaigns. Now brands and agencies can run campaigns on CitrusAd and optimise based on the performance of selected keywords.
This is the first in a series of platform enhancements that CitrusAd is rolling out to help brands and advertisers easily create and manage campaigns. As a result, campaigns will continue to increase effectiveness with meaningful and relevant reach.
“CitrusAd is delighted to bring this easy and intuitive way for marketers to optimize their campaigns. While a campaign may have had a CPC bid across the board initially, it was incredibly clear on our platform that some keywords are more valuable to marketers than others. The new bid-by-keyword capability, allows marketers to weight their campaigns by the most effective keywords for profitable results,” says Adam Skinner, Managing Director, Retail Media Networks, CitrusAd.