The global spirits company, Amber Beverage Group (ABG), has announced that it is appointing FuturMaster as a strategic partner to plan and manage trade promotions management, planning, and forecasting. The work will provide guidance for ABG signature brands including Rooster Rojo Tequila, Moskovskaya Vodka, and Writers’ Tears Irish Whiskey.
By utilising FuturMaster’s Bloom platform for Demand Planning and Trade Promotions Management & Optimization (TPx), ABG aims to increase its effectiveness and efficiency. The platform provides data-driven methodology and a single source of data to improve forecasting accuracy, support continued growth, and provide comprehensive promotions management that will help achieve ABG’s sales and financial objectives. The partnership is expected to transform the company’s supply chain planning.
Jekaterina Stuģe, CEO of Amber Beverage Group, said: “Amber Beverage Group is a rapidly-growing company and we continuously review our business processes to ensure that we are providing our teams with the most modern and efficient solutions and tools. Partnering with FuturMaster will help us improve and modernize the demand planning and trade promotion management process. We have just started the implementation of the FuturMaster Bloom platform, and we plan to explore the use of this solution throughout the whole Group. Now we will be capable of improving the efficiency of our promotional campaigns by increasing the reliability and visibility of information, whilst closely monitoring promotional performance. The improved efficiency will help us to reach our ambitious strategic goals.”
ABG selected FuturMaster from a shortlist of five potential suppliers, selecting the company as the best partner to support the company’s future growth. As well as being able to fulfil ABG’s functional requirements, FuturMaster possesses industry expertise and a commitment to a value-based and longstanding relationship. The Groups fast-paced growth needs the power of the FuturMaster system to ensure continuing scalability, and organic growth that is often reliant upon promotions.
Nick Giuffrida, General Manager NE of FuturMaster, commented: “We are delighted to have won the contract to support ABG through their supply chain transformation. Through the provision of an optimised demand planning and trade promotions management system, we will work to ensure that ABG has the data and control needed for informed decision-making, enabling the company to continue its market-beating growth trajectory. Our platform is already used by more than 600 customers in 90 countries.”
Established eight years ago as a pan-Baltic spirits company, ABG now has a presence in nine different territories, from the Baltic States to the United States, from Mexico to Australia. Working with more than 2,000 employees, the company has increased its global footprint to such a level that accurately forecasting for sales and managing promotions effectively has become increasingly challenging.
