Workplace safety and visual communications specialist, Beaverswood, has appointed a senior executive as it continues to invest in strategic growth and international operations.
Francesca Giordano joins as European Business Development Manager, bringing a wealth of experience and expertise in product management and sales development to the role, including more than five years at one of Beaverswood’s key European resellers.
Based in Italy, her key responsibilities will involve developing new and existing reseller operations across Europe as part of the company’s business development team, which is currently expanding its international operations.
Francesca Giordano’s appointment comes as Beaverswood has continued to maintain a resilient performance during the pandemic, with the supply and demand of its product range accelerating across the continent. This has led to the expansion of the Visusafe range of impact protection, racking protection and specialist safety products for the warehouse and industrial setting.
While investing in new product development to expand the innovative range, Beaverswood is heavily investing in resource to support and grow its reseller channel network across the UK and Europe, which supply to industrial sectors, including major warehouse, logistics and distribution centre operations.
Chris Bevis, head of business development at Beaverswood, said: “We’re delighted to welcome Francesca, who is an experienced and accomplished manager, to our expanding team. She will be a tremendous asset to our business, and we look forward to her working with our European resellers and developing their own operations with her strategic insight and expertise.”