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DATA ANALYSIS – THE FOUNDATION OF EVERY PEAK SEASON - December 5, 2025
As part of their strategic procurement policy ArrowXL the UK’s largest and longest established two-person home delivery specialist, has partnered with Direct Tyre Management (DTM), the UK’s largest independent technology-led tyre management specialists, to support the safety and sustainability of their fleet.
The contract is projected to reduce tyre usage by 30% in the first 12 months through a combination of smarter purchasing and driver education. The use of Tier 1 tyres will deliver more kilometres per tyre for the 130 HGV’s and 87 trailers, not only reducing the number of tyres purchased and resulting in fewer breakdowns but also reducing fuel consumption and CO2 emissions.
DTM’s toolbox talks and training videos will equip drivers and the operations team with comprehensive tyre knowledge; and an ArrowXL ‘Tyre Champion’ will be appointed at each hub to manage monthly fleet checks to ensure optimal tyre health.
As part of the strategic partnership ArrowXL and DTM have built a bespoke MI dashboard providing live breakdown information, recording vehicle faults and route issues. The data will help to predict future behaviours and reduce missed deliveries as a result of breakdowns.
Kelly Turner, Chief Operating Officer at DTM commented: “Since the mobilisation of the contract in early 2024, our fleet audit team have worked closely with ArrowXL colleagues to deliver comprehensive driver training and provide proactive, preventative maintenance to optimise their tyre life, increase vehicle safety and reduce their carbon footprint.”
Ian Pearson, Procurement Manager at ArrowXL added: “As a logistics company managing our tyres effectively will have a huge impact on our business. The DTM technology platform will provide us with increased fleet efficiency and a full audit trail for our vehicles.”
“By reducing the number of breakdowns, and the length of time associated with each incident, we will be able to significantly increase our customer success rate.”












